Kenyanstar Digital Solutions

Through an in-depth understanding of the local sports market, Kenyanstar delivers digital solutions to help rights holders, media companies and sponsor brands build a fully immersive and connected digital strategy – exploiting the full potential of digital for commercialising sport. Precisely, Kenyanstar Digital Solutions offers services in three key areas along the digital value chain from one central source: 1) overall digital strategy and monetisation, 2) creative and technology services and 3) content delivery.

Today’s sports fan is digitally-immersed, mobile-active, social media-savvy and content-hungry. To effectively target the digital world, Kenyanstar offers proven marketing communication tactics that engage online audiences, deliver real impact and enhance fan interaction. 

Kenyanstar understands sport and we understand digital media. Our goal is to help rights holders and their commercial partners take an all-encompassing strategic and operational approach, embracing a full range of digital solutions that will resonate with consumers. Kenyanstar continues to seek out the best in the industry, partnering with and acquiring leading digital companies to help clients develop engaging ideas, concepts and campaigns that will not only stand out, but also provide sponsors with added value and deliver measurable results.

A central team links all of Kenyanstar’s digital operations and coordinates the services contributed by the different expert units within the group. This includes dedicated content, production and technological expertise, provided through Kenyanstar’s digital media and post production department as well as its subsidiaries.

Services offered include:

  • Digital Strategy
  • Digital strategy development
  • Monetization: sponsor sales
  • Social media strategy & activation
  • Creative & Technology Services
  • Business analysis
  • User Experience Design
  • Enterprise systems
  • Native mobile application development
  • Real-time and big data management
  • In-venue technologies
  • CRM
  • Content

Content production, editing, live commentary and voice-over (multi-language) Format designing and content aggregation for TV, internet, mobile, social networks Content distribution and enabling solutions (payment solutions, encoding, streaming, YouTube channels strategy, aggregation and management, Archive and metadata solutions

CAREER MANAGEMENT

It’s essential for athletes to focus on training so we handle the other every day details. With our team’s experience we help world-class athletes develop both in and out of the sporting arena, maximising and guiding the professional trajectory of their careers.

With the organisation and management of appearances we allow athletes to get close to their fan bases, showcase their personalities and leverage their personal brands. We work with our athletes to select the most relevant events for their career, so they are not only known for playing a sport but become the face of it.

Contract negotiations are where we step in to advocate for the interest of our athletes in contract deals. Our goal is to ensure our athletes sign contracts in their best interest, in line with their career trajectory, and beneficial to their image.

Branding helps us to position an athlete in a way that he or she can align with consumer or institutional brands to create winning partnerships. To ensure maximum reach on the market, we work with our athletes to create a personal brand that is true to their principles, goals and image.

Logistics are crucial to ensure athletes can get from game to conference, from home to training and much more. We handle travel, hotel, and many other bookings to make the lives of our athletes easier.

PR, digital platforms and community management play an important role in protecting, growing and promoting an athlete’s image. Our experts create strategies in line with our athlete’s personal brands to promote their goals both on and offline, working with both traditional and social media and influencers.

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