Someone at AFC Leopards’ has his thinking hat on. When I heard from an insider that Ingwe will be holding weekly pressers in their magnificent Upperhill office, I was impressed. Something new to look up to every week in the predictable Kenyan football scene is more than welcome. I have a rider though, but before I turn into a wet blanket, let me emphasize that it is a good idea.
A wet blanket is better than none at all; you can dry it up and use it. To those of us with poor articulation due to natural hindrances, we tend to look down on forums where it is all talk. I have decided to shed off my prejudices as I look into this initiative. I will ask several questions on this matter just in case, like it happens in Kenya, someone copy pastes the idea.
What is the wow?
A ‘wow’ is the exciting feeling generated from an event. What will make me look forward to this press conference every week as a prelude to Ingwe’s matches? Until the Leopards’ fraternity answers this question, then it is good to call a time out before the show begins.
I mentioned that Kenyan football is so predictable, so Team Ingwe must find a way to make the presser an event worth gossiping about, another Kenyan pass time. This will only be achieved by setting ‘wow’ goals and meticulously insisting on meeting them.
Who will bring the wow?
Setting the goal is one thing but achieving it will depend on the people tasked with delivering that wow. This is where cheap labour will meet professional output. If money has to be spent to bring in faces that will spice up the presser, then I hope the club will dig into their bank accounts to pay for it.
Wisdom has proved that love for the club does not guarantee high level delivery of services to the club. There are fans and officials who will insist on being involved in the presser just because they are Ingwe damu yet their delivery is poor. If it means hiring a Sofapaka fan who can deliver and give the Leopards’ spots a shine, for heavens’ sake, hire him.
It will be boring to be presented with a Dutch man who is not fluent in English outlining his squad week in week out. I know he is important as the manager of the playing unit, but his language weakness can be compensated by another plus from someone else accompanying him every week. This will require creativity of high level to break away from the norm.
Who is the target audience?
Too often people find it easier to make assumptions and stick to what they believe. Ingwe should make sure that the target audience is well spelt out and well delineated. This is what will form the agenda, content, language and duration of the press conference.
A presser from a football club should not be approached like a political party presser or any other presser for that matter. If you aim your short at a target, you are bound to hit it at some point unlike when you try to hit everything with one shot.
Lastly, this is one event I hope will break the arm rest of chairs behind news room sports desks. Clay Muganda may have sent his displeasure with our sports writers to the wrong audience when he has direct access to media managers, but we all agree he has a point.
Ingwe must make sure no sports journalist sits in the office waiting to call a colleague who was present at the presser to give him an over view of what happen then craft a story from it. Let it be one event all sports journalists wait for every week. For all these to be achieved, it will take sweat and time and may be a good amount of money. I say- may be- on money because if you don’t put in time and sweat, the good amount of money is irrelevant.
I hope AFC Leopards’ will set a standard and give other KPL clubs something to copy.