The ministry of Youth Affairs and Sports needs to come up with a serious master plan that will put sports right at the center of the Kenyan society and also implement the Sports Act to the letter. The masterplan should give a direction with practical steps in using sports to alleviate youth unemployment, bring about national cohesion and encourage tourism. Building proper sports infrastructure right from the grassroots and creating capacity at that level to harness and nature talent at a young age will improve a lot on the quality of sportsmen in the country.
“Non-sporting” communities can be encouraged to participate in sports through other means. Having a skit by “ferocious Maasai or Pokot warriors” just before a rugby match will be a spectacle to behold. South Africans sell their culture a lot in pre-match activities during rugby events and it works for them. Fans traveling across the country to support their sports clubs will be a source of great sports tourism in the country. Through the interaction of people during sports events, especially when they travel across the country, Kenyans will be able to learn more about their nation and appreciate diversity that exists in it.
Media companies have seen a serious constant deep in profits over the past decade. This effect has a large effect can be attributed to the advent of social media, blogs, and other digital media platforms. Economists and opinion leaders say that it is not known when this deep will stop. This should make media companies to realize that apart from politics and soap operas, there are many other avenues that can create money. The biggest one is sports content. Have you ever asked yourself why the most expensive satellite/digital television offers usually have the highest amount of sports content? The future of broadcast is in sports. Many sports disciplines in Kenya are seeking for exposure, media companies can forge partnerships with administrators to build up a following for their content through sports.
Clubs and sports federations should begin to partner with Public Relations companies. Events like the Safari Sevens have gained a status that seems to be too huge for the rugby Union to handle. If the federations could focus more on the game on the pitch and let PR companies handle what happens outside the pitch, there will be a great improvement on how the sports products in Kenya are viewed. My suggestions as captured in this article might not be the best, I don’t have a monopoly of knowledge but I believe if adopted much will change in the country. If growth of the sports industry can be accelerated, many especially the youth will find good employment and national cohesion will be easily achieved.